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The Video Platform Offers Users Power to Limit Artificial Intelligence-Made Content in Personal Streams

Users will soon have a new feature that allows them to lessen the volume of AI-created videos appearing in their feeds. This step comes as the service announced that it currently hosts more than 1 billion content made with AI.

Trial and Implementation

This change is in a pilot phase over the following weeks before a widespread release. This advancement comes amid a rise in content created by AI, spurred by new content generation software.

AI Proliferation Online

It has been noted that nearly one in 10 of the most rapidly expanding content creators on a competing service only show clips produced artificially. A significant portion of this content is deemed low-quality AI content, a label for poor-quality, factory-style content that is frequently illogical or bizarre.

“We know from our community that many people like content created using AI tools, including AI artwork to educational videos, and we intend to offer the community the option to increase or decrease of that, depending on their own likes,” commented a company executive.

Scale of AI Content

The service shared that there are now 1.3 billion videos on its network identified as artificially created. Overall, more than 100 mn pieces of content are added to the service daily, making clips made by AI a limited part of its overall inventory.

User Control Features

Members will be capable of limit or boost the amount of artificial media they view by using the content preference feature in the platform and selecting the AI content topic. Further subjects that are already be controlled under the tool include news, style, beauty, and choreography.

Content Labeling and Policies

Its rules oblige users to tag “realistic” AI-generated content, and it prohibits malicious AI impersonations of celebrities or emergencies. Any believable AI video that is without a tag can be deleted under its user guidelines.

Furthermore, the service will from now on apply an “AI-made” label to content produced via its proprietary AI systems, or detected by an cross-platform project for spotting AI-generated material. This measure is aimed to help prevent users from trying to bypass the disclosure requirement.

AI Literacy Programs

The company is furthermore introducing a $2 million AI literacy fund for professionals and organizations to produce educational content about using AI responsibly. This program will support educational bodies focused on educating computer science.

Content Safety Approach

The platform has defended its safety measures, during controversy over plans to cut jobs for a large number of safety staff in the UK. TikTok is set to reduce a significant number of roles in its content moderation department in London, with labor groups and digital protection specialists raising concerns that people are being substituted by AI moderation.

A company official explained that staff-based oversight would remain essential, but AI can protect employees by filtering out the most harmful content prior to it is viewed by staff. The platform stated a 76% decrease in explicit and harmful content handled by human moderators over the past year due to the use of its automated systems.

We believe it is crucial to combine humans and technology to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is why a significant AI assistance is really helping us process content quickly.”
About the author

Lacey Kelly

Data scientist and analytics consultant with 8 years of experience in transforming raw data into actionable business insights.

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